An excellent article by Panorama Economy confidence at a time of difficulty 'to many economic entrepreneurs. Here are some of the steps more 'interesting
In five years, from 2003 to 2007, have increased their turnover by 95%, 23 to 47 million euro. Close 2008 at 55 million, with another jump of 17%. And plan to overcome the momentum of the 100 million mark in four years. Beware, though: they do not want to get through acquisitions, but winning, step by step, the major foreign markets clothing.
Andrea Lardini, presidente e amministratore unico dell’azienda di famiglia fondata a Filottrano (Ancona) nel settembre 1978, ha lo sguardo furbo del marchigiano testardo, che s’è fatto da sé. L’azienda l’ha messa su a 21 anni con i fratelli Lorena e Luigi, allora rispettivamente di appena 19 e 18 anni. Oggi i tre governano un’impresa con 300 dipendenti diretti, più 700 nell’indotto, che produce una linea completa di abbigliamento maschile. E se per 30 anni esatti hanno lavorato come pazzi, i Lardini oggi non hanno intenzione di fermarsi. In via Spiga, nel cuore del «Quadrilatero della moda» a Milano, hanno appena aperto un grande showroom: boiserie chiare, moquette verde pallido, specchi and plaster everywhere. Will inspire the next furniture stores, thirty in all over the world. The goal? Those 100 million turnover, which Lardini held as an Olympic goal.
growth of 80% in four years is no small thing: How do we do?
We started to invest in new markets with technology, "the fisherman."
Please?
Well, 'yes, let's say, more than a' rudder ', I am a fisherman. And I know that a good fisherman to pull up interesting prey must first throw bait in the water well selected. And where you are today
"pastoring"?
In Russia, China, India, the Middle East. Markets more "right" for us.
you going to produce? Needless to
idea: we do everything from 30 years to Filottrano. In 2005 we expanded the plant and soon we will still grow. But we will continue to make real made in Italy, otherwise the product would no longer Lardini.
short, open so many stores. And where to start?
growth will be "patchy". Today, between Italy, Russia and China we have 12 outlets. In a few years to arrive at least 40.
(To read the whole article by Maurizio Tortorella:
http://www.blogonomy.it/2008/09/04/lardini-obiettivo-raddoppio-a-100-milioni/)
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