Condo Canada Water Damage Respon

Consumismo e Smarrimento

[Introduzione]
Il boom economico che caratterizzò l'Italia a partire dal secondo dopoguerra comportò un radicale cambiamento nella cultura e nello stile di vita dei cittadini. Districatosi da poco dalla dittatura fascista, distintasi per politiche economiche fortemente dirigiste e protezioniste, il paese si strofinò gli occhi di fronte al mondo del libero mercato, delineando così una nuova abitudine al consumo. Parallelamente si andò radicalizzando l’opposizione spesso conflittuale fra due differenti modelli economici: quello industriale del nord, sempre più avanzato ed aperto ai mercati esteri, volto quindi alla competizione e al progresso; ed il suo alter-ego meridionale, legato ad una vocazione agricola retroattiva e logorato inoltre da politiche fondamentalmente assistenzialiste.Vi fu tuttavia un ulteriore conseguenza, frutto dell'esasperazione del nuovo approccio al consumo, che non colpì solo "il bel paese", ma sotto maschere strategiche sempre più subdole ed avanzate, cominciò rapidamente a diffondersi in tutto il globo al di sopra di un certo grado di sviluppo, e a permearne le micro e macro-economie. Si sta parlando di quella malattia globalizzante che standardizza la vita quotidiana; di un ipnotica smania che, con canto ingannevole di sirena, attrae a se interessi, passioni, ed interi stili di vita. Si sta parlando del "feticismo della merce" teorizzato da Marx e allo stesso tempo di ciò che oggi con sarcastico disinteresse definiamo "bisogni imposti dalla vita odierna". Si sta parlando di consumismo.

[Falsi Bisogni]
Banchettiamo ormai con cibo che gonfia ma non sazia, che ci appesantisce senza nutrirci. La viziosa soddisfazione di bisogni sempre nuovi, che ci illudiamo esser necessari, fa si che la ricerca della felicità si trasformi nella ricerca di una verità scettica, un cammino senza fine di beni sempre nuovi che, come già Ricossa aveva intuito verso la fine degli anni '80, sconfigge il pericolo della sazietà. Non esiste più, in the true sense of the word, the concept of "free market", nor could we refer to the "invisible hand" of Adam Smith, we should speak rather of "market-led" and "a hand puppet! Because each value has been overthrown! Yeah, in this world the offer is no longer based on demand, and demand is no longer tied to the sincere needs of the individual. Similarly, the need is no longer dictated by the nature or subjective passion, but channeled into pre-packaged choices. When you begin to understand the cynicism with which our needs were covertly converted into shares of brand-marketing? When you wake up from this stupor, impotence festival according to which one could never run without the iPod, never make a good dinner without any pre-cooked food, or winning the heart of a woman without the fragrance of a particular scent? when you begin to really enjoy the sense of freedom to a race ' open air, rather than look after the song that echoes in our ears in the meantime? O smile of complacency which raises a good plate of pasta sauce made with the heart in front of the stove, rather than think for a mini-servings of microwave generation? Or finally, one might rightly ask, when people begin again to experience the thrill of being able to make a woman fall in love themselves for what they are and not for what they have, or what they want to prove to have? Of course, like all the phenomena of mass consumerism, we should also find a home that scours the needs of next-generation branches of teenagers. Not only as the first target of the bombardment of advertising, now considered by sociologists, pediatricians and journalists such as Terry Morocco, the only source of learning, but also as a backbone for future adult generation, traviata, Pratulon as asserted in the law of 10 / 09/2003, of the unattainable models and a relentless pursuit of pushing group.

[Love]
Now the question is: what is it that unites the penetration of value set by an advertisement, the need to pursue models that a group is implicitly self-imposed, the absence of parental opinion, and finally the pole position of the garments as spending priority? Well I feel I can say that the answer to this question is love. Obviously not the love of producers bound by the benefit of gain, but the paradoxical love for ourselves, which leads us unconsciously to require even the apparent consent of others. And 'in fact the cornerstone of our feelings that you play the marketing efforts of advertising, and certainly not a coincidence that the first rule set by the courses of Marketing and Communications is to hit the potential customer at the heart of its feelings, arousing a love that is not yet aware, making him feel loved and fascinated by something that is going to know. And it is the indissoluble bond with the consent of others that leads us to follow trends rather than some other, often forcing us to deny ourselves unconsciously, and invites us to have a life increasingly attentive to hedonism of the moment fleeting, the superfluous detail and certainly the most independent and dissoluble genitoriale.Ma opinion the most dramatic of all is that, again causing an apparent love for oneself, one becomes convinced that it never goes quite well and that tomorrow, however it would never be be rather than what might be in the following days.

[Conclusion]
In conclusion I sincerely hope, not false principles or ideologies beautiful, that one day we will rediscover a love more sincere to ourselves, and choke the false love that this Leviathan Unfortunately, we have delegated some time our freedom of choice.